How to Get Your Book Into Bookstores
Getting your book into bookstores can be an exciting and rewarding experience, but it requires a thoughtful approach. And hey, you’re a writer, so why not make this a fun adventure? Let’s dive in!
1. Find Independent Bookstores
When you visit a new town, always look for independent bookstores. Most towns with populations ranging from 10,000 to 30,000 have at least one charming little bookstore or thrift shop. Remember, these stores often operate on slim margins, with rent costs ranging from $4,000 to $6,000 a month. So, when you walk through their door, be mindful that they might be hoping for a customer, not necessarily another author.
2. Approach with Preparedness and Kindness
Make it easy-peasy for the bookstore owner! Approach with a smile and your books in hand. Offer to do a live reading or presentation. Bonus points if you bring cookies or something sweet! But seriously, make sure you have a simple, printed media kit ready that includes:
One to four talk topics (no more than four to avoid overwhelming them).
Clear instructions on how they can access your media kit, both in print and digitally on your website. (Example: “Oh, by the way, you can find my media kit online at JanineBolon.com/mediakit if that’s easier for you!”)
3. Set Up Appointments in Advance
Planning ahead is your friend! When you’re heading to a new town, call the bookstore owners a few weeks ahead and arrange a 30-40 minute chat. Here’s a simple script to get you started:
You: “Hi there! My name is [Your Name], and I’ll be in [Town] next month. I’m an author and I love supporting independent bookstores like yours. Would it be too crazy of an idea if I gave a fun little talk or reading to your patrons while I’m in town?”
Their response will probably be curiosity, followed by a genuine interest. Now you’ve got your foot in the door!
4. Provide a Win-Win Collaboration
Instead of just asking them to sell your book, offer something of value. Maybe say something like:
You: “Hey, I’d love to get to know more about your bookstore! How about I interview you for my blog or newsletter? It could be a great way for my readers to discover your shop, and who knows, it might even send some book-loving tourists your way!”
5. Follow Up with Gratitude
Always, always, always send a thank-you note. Make it heartfelt. Make it funny if that’s your style. Just make sure they know you appreciate their time. Here’s a tip: Pre-write the note, and pop it in the mail right after your meeting. That’s the kind of touch people remember.
6. Handling Book Sales
Here’s a lighthearted but effective approach:
You: “So, I usually sell my books for $20 or $30. But for you, I’ll sell them at cost plus a gallon of gas. Because let’s face it, we’re all just trying to keep the tank full, right?”
Wait for their laugh. Because they will laugh. Then you smile and continue.
You: “Seriously, I sell them at cost plus $5, just to cover gas. And your patrons can sell them for $20 if they like. And hey, I only ask you to buy what you actually sell. No pressure!”
Bookstore owners will love your friendly approach. It’s about building relationships, not transactions.
7. Personalize Your Books
Now, here’s where the magic happens. If they decide to keep a couple of your books, offer to autograph them and ask:
You: “Would you like me to put the date down or leave it blank? Some folks like having the date for nostalgia, and others just want that clean, crisp signature.”
This gentle, playful offer makes them feel special and respected. You’re giving them the power over the experience.
8. Explore Other Sales Opportunities
Don’t limit yourself to bookstores! Consignment shops, used furniture stores, and even finance companies (yep, you read that right) can be fantastic spots to sell your book if the topic fits.
Want to chat more about getting your book into fun, unexpected places? Join me for Open Friday Coffee! We’ll laugh, brainstorm, and find all sorts of wild and wonderful ways to get your book out there.
Happy Book-Selling! 😄